Why bundling is the new way to buy groceries

A weekly bundle of groceries offered by Caboodle Groceries

How long does it take you to do a grocery shopping run? An hour? Two hours? That’s not an insignificant amount of time. Especially if you’re doing your shopping on Sundays. Who wants to spend the dwindling time at the end of their weekend buying groceries?

Well, if that’s how you feel then you’re going to love bundling.

What Is Grocery Bundling?

Grocery bundling is a system we created for Caboodle. Using our app (currently iPhone only, Android coming later this year), you can select logically put together grocery bundles and put together a whole cart in minutes. No more aimlessly wandering the store, no more agonizing over what’s for dinner tonight.

It's truly spectacular.

The Benefits of Bundling With Caboodle

The first benefit is obviously that you save time. Buying groceries in bundles is a lot faster than picking off the shelf. One major reason for this is that you're not paralyzed with choice. When you're looking at a shelf of 30 different types of tomato sauce, it's tough to choose just one. But when you're presented with a bundle that has everything you need for pasta night, it's a lot easier to make a decision.

You also save money when you bundle. This is because we partner with your local grocery stores and are able to bundle together items for a cheaper price than you'd find buying them individually in person.

Also, with Caboodle's bundles you know you're getting the good stuff. That's because our bundles are curated to provide the most deliciousness possible. We've done the hard work of weeding out the duds so you don't have to.

Finally, you get to enjoy a curated and nutritionally balanced selection. With our bundles, you’ll always get at least 2 veggies, 2 fruits and a protein bundle. If you want, you can add even more fruits, vegetables and proteins. This means you’ll naturally be eating healthier meals without the influence of those unhealthy carbs that call to you from the grocery store shelves.

You Still Get a Lot of Choice!

Icon of a bag filled with groceries

We did the math, and Caboodle offers more than 4 quadrillion combinations each week for your bundles. That's a 4 with twelve zeros behind it. Quad-quadrillion, if you will.

That's because our bundles are meant to represent every aisle of the store experience. Whether you're looking to make mashed potatoes and chicken, or a nice garden salad for lunch every day of the week, you'll find all the ingredients you need in our bundles.

In short: bundling is the new way to buy groceries, and Caboodle Grocery is leading the charge!

How to Join Caboodle In the Testing Phase

We're a startup in Pittsburgh, PA with the vision to make grocery shopping simple and accessible for everybody. We think that picking up a week's worth of groceries shouldn't have to be a stressful experience that leaves you pulling your hair out and throwing nervous looks at your quickly depleting grocery budget.

That’s why we invite you to try out the bundling experience and see for yourself why it’s so much better than going to the store.

If you’re somebody who lives in Pittsburgh and you like the idea of having your groceries delivered, then we invite you to sign up on our waiting list.